chat room date changed due to reality

Chat room date changed due to reality check

After digging out from two big projects that were due today, I poked

my head out and checked in with reality. What did I discover? I

realized that I scheduled our LM Exchange chat for tomorrow at 7pm.

While this may work for some of you die-hards in the crowd, I figure

most of you will be getting ready to enjoy the July 4th holiday. So,

I'm moving the chat to next Tuesday 7/10, 7-8pm EST.

The topic this time is going to be internal marketing. Many people

forget that getting your marketing plan down on paper is only half the

battle. The other half is getting buy-in from the people who matter

most: your staff. Doing so is not always an easy feat, to say the

least. While the value of library marketing may be self-evident to us,

it can be viewed by others as a (gasp!) waste of time. I'd like to

discuss ways in which we can do better at making marketing a total

organization effort. Here are some ideas I have about possible talking

points (please do bring your own):

* Staff recognition programs and other incentives.

* Creating an open, collaborative marketing planning process.

* Innovative approaches to staff training (Sybil Stershic had a

terrific post on this topic recently).

* Improving communications and information sharing

* Writing internal marketing plans

To get you thinking, take a look at these two short pieces and just

imagine different wordings and examples to fit the library

environment: The Power of Internal Marketing and Making Internal

Marketing Work.

Hope to "see" you next Tuesday in the chat room!

Posted by Jill at 6:46 AM