Creativity as responsibility?
I'm excited to be taking a Marketing class on new product development
this semester. What's most intriguing is that our instructor is
emphasizing creativity and innovation, which has never been directly
addressed in any previous course I've taken.
My professor made one comment on this topic that stuck with me ever
since. He said that most companies seek small innovations. These
innovations typically revise existing products, but don't result in
anything dramatically new. This makes sense because these types of
incremental innovations are low-risk and relatively cheap. He added
that this approach prevents companies from exploring the more risky
and costly radical innovations that could result in new product
categories. As a result, companies are neglecting opportunities to
improve society with breakthrough products.
His words made me think that librarians have a social obligation to be
creative and to innovate. This obligation may entail approaches to
service that are dramatically different from what we've done in the
past. Continually revising services may not be enough to achieve the
benefits modern patrons seek.
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